SWOT matrix PDF
Fill in the four quadrants — strengths, weaknesses, opportunities and threats — then generate a color-coded PDF SWOT matrix, ready to print for a meeting or strategy workshop. Nothing you enter is sent to a server.
How it works
The SWOT matrix crosses two dimensions: internal/external and favorable/unfavorable. Strengths and weaknesses concern your organization or project itself, while opportunities and threats come from the outside environment, over which you have no direct control.
What if one quadrant has far more items than the others?
The text automatically fits the width of the quadrant, but if a quadrant gets too dense, the display may be cut off at the bottom of the box: in that case, prioritize the 4 to 5 most important points rather than listing everything.
Is this matrix suitable for both a personal project and a business?
Yes, the SWOT tool applies equally well to a business strategy, a personal decision (career change, choice of studies) or a nonprofit project: only the content of the quadrants changes.
Your strategic analysis stays private: the matrix is built locally in your browser, with no transmission to a server.