UTM link builder

Build a tracking link with UTM parameters to measure the performance of your campaigns precisely in Google Analytics or any other analytics tool.

Example:

How it works

UTM parameters (source, medium, campaign...) added to a URL let tools like Google Analytics identify exactly where a visitor came from: a newsletter, an ad, a social post... Fill in the fields to generate a link ready to share, with each value properly encoded for the URL.

What's the difference between utm_source and utm_medium?

utm_source identifies the precise origin of the traffic (for example newsletter or facebook), while utm_medium describes the channel category (email, cpc, social). Together, they let you group and compare performance by channel type and then by specific source.

Do I need to use utm_term and utm_content?

Both parameters are optional: utm_term is traditionally used to identify paid keywords, and utm_content lets you tell apart two variants of the same campaign (for example two different buttons in an A/B-tested email).

Generation runs entirely in your browser via WebAssembly — your URLs never leave your device.